How 'Diary of a CEO' host Steven Bartlett is looking to build the next generation of star creators
THE SO WHAT
Creator businesses are professionalizing into brand-holding companies — Bartlett pairing with Authentic Brands Group is a bet that IP, licensing, and distribution, not just audience, are the real leverage. If you run a personality-led business, start mapping which parts of your operation look more like a brand portfolio than a single show.
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