How do I know music is more important than clothes? I just moved home and the first thing I set up was my turntable and vinyl stash
THE SO WHAT
Consumer behavior like prioritizing a turntable and vinyl on move-in underscores how much people will still pay — in money and space — for high-friction, high-affection experiences. If you build digital products, there’s room to lean into ritual and tactility instead of assuming convenience always wins.
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