How Founders Can Reduce Platform Risk Before It Threatens Growth
THE SO WHAT
If app stores are your primary distribution, they’re not a channel—they’re a single point of failure. Treat Apple/Google dependency like data-center or payment-processor risk and invest early in parallel acquisition and billing paths, per [Crunchbase News](https://news.crunchbase.com/ai/startup-founders-reduce-platform-risk-filippenko-intch/).
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