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Deep & Emerging Tech·October 29, 2026·1 min read

How surging demand from AI hyperscalers has quintupled flash memory prices and shifted market and negotiating power from Apple to suppliers like Kioxia

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Flash prices quintupling and leverage shifting away from Apple tells you AI hyperscalers now set memory economics. Any hardware or infra roadmap that assumes flat NAND pricing is stale—update your unit economics and contract strategy accordingly.