How TikTok, Reels, and Amazon storefronts enabled microinfluencers with less than 100K followers to earn middle-class salaries via brand and affiliate deals
THE SO WHAT
Middle-class incomes for sub-100K-follower creators mean brands are reallocating budget from broad impressions to niche conversion. If you sell to consumers, your performance channel mix should explicitly model microinfluencer CAC and LTV, not treat them as experimental spend.
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