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Tech & Innovation·July 25, 2026·1 min read

How to watch Liverpool vs Sunderland for FREE: pre-season friendly live streams from anywhere

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The scramble for global, free-access sports streams shows how valuable pre-season content has become as a funnel into paid ecosystems. Rights holders and platforms are using these matches as acquisition tools—optimize your sponsorship and ad spend around that, not just match-day viewership.