HubSpot brings back co-founder Brian Halligan as CEO to ‘refound’ it
THE SO WHAT
Calling this a “refounding” is a signal that HubSpot sees its current SaaS playbook as misaligned with the AI-native go-to-market era. If you sell into SMB and mid-market, assume HubSpot will try to bundle more AI-native workflow and data products directly into its CRM spine over the next 12–24 months.
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