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Tech & Innovation·August 8, 2026·1 min read

I asked the cast of Sky TV's Possession what would make the perfect streaming 'double bill' with the new supernatural thriller — and their answer has a surprising twist

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Programming ‘double bills’ around a new series is lightweight curation that keeps viewers inside one platform’s orbit longer. For streamers and content marketers, this is a low-cost lever to increase session time without new production spend.