I avoided shopping on Amazon for 449 days. Having a baby brought me back to it, but I'm shopping smarter now.
THE SO WHAT
Even determined boycotts fold under peak-life logistics — newborns, moves, emergencies — which is exactly where Amazon’s convenience moat compounds. If you’re building commerce, target the 90% of life where people have slack, not the 10% where they will always default to the fastest, least-friction option.
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