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Tech & Innovation·July 12, 2026·1 min read

I canceled Amazon Prime to curb my impulse shopping. It worked better than I expected.

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Friction is a powerful spending control—dropping Prime didn’t just save subscription fees, it removed one-click impulse purchases and pushed spend back to local, offline channels. For commerce operators, this is a reminder that convenience cuts both ways: if macro tightens, some consumers will actively seek friction to self-govern.