'I can't think of a better pancake lens for Nikon and Sony cameras': I used Viltrox’s new 26mm f/2.8 full-frame lens every day for a month — at half the price of Nikon's version, it's unbeatable value
THE SO WHAT
Third-party hardware that hits 50% of the price with comparable real-world performance keeps eroding brand-tax moats. If you sell into prosumers, expect more head-to-head value benchmarking and less automatic loyalty to OEM ecosystems.
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