I compared Martha Stewart's and Ina Garten's apple pie recipes. Only one actually tasted like apple pie.
THE SO WHAT
Consumer content like this is a reminder that “expert brand” doesn’t guarantee product-market fit—taste tests are just user testing with flour. For CPG and DTC operators, the lesson is simple: keep running head-to-head comparisons with real users, even when the brand equity feels untouchable.
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