'I hope people say I was a good and decent man,' Tim Cook on his post-Apple legacy — and why for him I don't think any other answer was possible
THE SO WHAT
Cook foregrounding personal legacy and decency is a reminder that succession and culture narratives are now part of how markets price mega-cap stability. If you’re leading a scaled org, your eventual exit story is already in draft—governance and values choices today will read as setup, not epilogue.
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