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Applied AI·September 10, 2026·1 min read

'I love this place; it's in my blood. Goosebumps'; John Ternus on how he felt when he learned he was becoming Apple CEO, and why AI may be the key to future Apple innovation

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A new Apple CEO explicitly framing AI as the key to future innovation signals that on-device intelligence will likely be the company’s main differentiation vector. If you build in the Apple ecosystem, assume tighter integration between hardware, private models, and services—and plan for more of your UX to be mediated by Apple’s AI layers.