I quit tech to make $2.3 million selling Halal BBQ
THE SO WHAT
A $2.3M halal BBQ business built by a former tech worker is another data point that niche, culturally specific offline experiences can out-earn mid-level tech careers. For operators, the lesson isn’t “quit tech” but that brand, community, and differentiated physical product can still be a rational, high-ROI use of your operating skill set.
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