I ran my first half-marathon last year, and these are the Shokz headphones I wish I had invested in to power me through the killer 13-mile race
THE SO WHAT
Bone-conduction brands like Shokz riding Prime Day discounts show how niche performance gear becomes mainstream once price drops below a psychological line. If you build consumer hardware, this is the playbook—anchor on a clear use case, then use event-driven promos to cross the chasm into casual users.
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