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Tech & Innovation·June 24, 2026·1 min read

I spent £60 in the Prime Day sales but missed my chance for a £15 voucher, and now I'm fuming — don't make the same mistake I did

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Customers are now optimizing not just for price but for stacked incentives—missing a £15 voucher on a £60 basket feels like a loss, not a neutral. If you run promos, assume people will game the mechanics and design them as part of the product experience, not an afterthought.

Tech & Innovation

Quote of the day by former Microsoft CEO Steve Ballmer: 'There's no chance that the iPhone is going to get any significant market share' — a staggering misread of the future of consumer devices

Ballmer’s iPhone quote is a useful calibration: incumbents routinely misprice new interaction models. As AI-native interfaces emerge, assume your own intuition is similarly biased toward current distribution and monetization patterns—instrument user behavior, don’t rely on gut.