
I test 360 cameras for a living and the new Insta360 X6 is my favorite — but the price is hard to swallow
THE SO WHAT
Reviewers calling the X6 the best 360 camera while flagging price pain suggests we’re at the early-adopter ceiling for prosumer volumetric capture. If you’re building software around 360 content, focus on workflows for power users now and watch for a cheaper tier before betting on mass adoption.
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