I think I've found my dream gaming chair this Prime Day — and no, it's not a Secretlab chair
THE SO WHAT
Consumer hardware loyalty is soft when discovery is driven by deal events and influencer curation. If you sell into prosumers, assume Prime-style flash windows and third-party reviews matter more than brand in the actual purchase decision.
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If Apple is already raising prices across hardware due to memory costs, the iPhone is just lagging — not exempt. Mobile-first businesses should model higher device ASPs and longer replacement cycles over the next 12–24 months, especially in price-sensitive segments.