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Applied AI·October 12, 2026·1 min read

I tried ChatGPT’s new virtual fitting room — it got the clothes right, but changed my body

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A virtual fitting room that nails the clothes but alters the user’s body breaks the core trust contract for any “try-on” experience. Retail teams deploying AI try-ons need strict guardrails around body realism and disclosure, or they’ll trade conversion gains for brand damage.