I tried on Bryan Johnson's brain helmet — it's a futuristic Apple Watch for your noggin
THE SO WHAT
A $60M bet on a brain-tracking headset shows how far some founders are willing to push consumer neurotech before clear use cases emerge. If you're in health or wellness, treat this as an early signal that 'cognitive telemetry' may become a data category you need a position on—either to integrate or explicitly avoid.
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