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Tech & Innovation·September 1, 2026·1 min read

I tried Sony's new ULT Tower party speakers, and they shook me to my core — here's everything you need to know about the striking new models

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The ULT Tower line doubling down on power, visual flair, and broad connectivity shows that “party hardware” is competing on visceral experience and plug-and-play, not software ecosystems. For consumer electronics teams, this is a data point that there’s still room to win on physical presence and reliability even without a heavy software layer.