I tried these stylish, futuristic-looking open earbuds, and although they boast sound by Bose, they're not as harsh on your wallet — here's everything you need to know
THE SO WHAT
“Sound by X” branding on mid-priced hardware is the consumer audio version of white-label AI—brand equity gets licensed while manufacturing and distribution consolidate elsewhere. For device makers, the playbook is clear: own the channel and the data, rent the prestige.
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