I used Muse, Instinct, and Grok Bot to plan my European vacation. Meta's AI agent was my favorite.
THE SO WHAT
Real-world use shows that the agent that wins is the one embedded where the user already is—on-device, in social, in messaging—not necessarily the smartest in benchmarks. Travel, local, and commerce players should be thinking about agent distribution partnerships, not just building their own bots.
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