I watched the viral The Odyssey 4DX screening, and think it's better than the IMAX 70mm format — the 5 most brutal scenes are worth the extortionate ticket price alone
THE SO WHAT
Premium formats like 4DX are turning theatrical releases into theme-park events to justify high ticket prices. Studios and exhibitors will lean harder into spectacle and physical immersion—good news if your business touches experiential hardware, bad news if you’re betting on mid-budget dramas in theaters.
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