If you buy a cartridge-free printer this Prime Day, the Epson EcoTank ET-4950 for $370 is our senior printer editor's number one pick
THE SO WHAT
Cartridge‑free printers like the EcoTank ET‑4950 winning on TCO show that even in mature categories, recurring-consumable economics are under pressure. If your hardware business leans on high-margin refills or add‑ons, assume customers will increasingly pay upfront to escape the subscription.
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