I’m a diehard Firefox user — and its new ad blocker rolling out on iOS could finally let me switch from Safari
THE SO WHAT
A built‑in ad blocker on Firefox iOS is another crack in the mobile browser ad surface—privacy defaults are becoming a competitive feature, not an add‑on. Publishers and performance marketers should assume more inventory will be invisible at the edge and lean harder on first‑party channels and non‑display attribution.
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