I'm a pro photographer — here’s why the iPhone 18 Pro’s variable aperture is its biggest camera upgrade
THE SO WHAT
Mechanical variable aperture in the 18 Pro pushes the phone deeper into “good enough” territory for semi-pro stills and video—more creators will default to phone-first capture. If your product depends on dedicated cameras or accessories, assume more of your TAM shifts to software, lenses, and workflows around the phone, not separate bodies.
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