In an unsealed court ruling, a US judge orders Google to make ad tech tools interoperable with rivals, share ad auction data, and appoint an internal monitor
THE SO WHAT
Forced interoperability and auction data sharing in ad tech is a template regulators can reuse in other data-advantaged markets. If you rely on closed-platform ad rails today, assume more transparency and API-level access for rivals over the next 12–24 months and plan for margin pressure and new channel options.
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