“In terms of price-to-performance, it’s hard to beat”: This Xbox gamepad might be better value than Microsoft’s version — but there’s one feature I desperately wish it had
THE SO WHAT
Third-party controllers winning on price-to-performance show how quickly accessories commoditize once core standards stabilize. If you’re in adjacent hardware, differentiation has to live in ecosystem, software, or services—not just marginal feature tweaks.
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