India eases foreign investment rules for e-commerce companies, a win for Amazon, which lobbied to buy goods directly from Indian sellers and sell them overseas
THE SO WHAT
Cross-border e-commerce just got structurally easier out of India—platforms can now treat the country as an export manufacturing base, not just a domestic marketplace. If you rely on Indian suppliers, revisit your channel and pricing strategy before Amazon and peers lock in the best export inventory and logistics terms.
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