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Deep & Emerging Tech·September 2, 2026·1 min read

India’s Zerodha Gets Merchant Banking Permit as IPO Market Booms

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Zerodha moving from brokerage into merchant banking during an IPO boom shows how distribution-first fintechs are climbing the value chain toward fee-rich advisory. If you’re a traditional bank or broker in India, assume your customer acquisition edge is eroding and re-evaluate where you still have defensible product depth.