Informa to Buy Events Firm from Blackstone for £2.2 Billion
THE SO WHAT
A £2.24B bet on B2B events is a wager that in-person convening — and the data and deal flow around it — remains a durable profit center even as digital channels scale. If your GTM has quietly de-emphasized physical events, revisit where high-intent relationships are actually formed and whether you’re under-invested in owned or partnered convenings.
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