Inside Apple’s Secret Meeting That Led It to Finally Take AI Seriously
THE SO WHAT
Once Apple leadership reframed AI as an iPhone retention and services ARPU problem — not a research gap — the clock started on a multi-year UX reset across iOS, macOS, and hardware. If you build on Apple’s ecosystem, assume the system will absorb your “assistant” surface area and push you up or out of the stack by the time iOS 27 lands.
READ THE SOURCE
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