Inside Meta's grind to turn Muse from a clunky chatbot into an AI sensation
THE SO WHAT
Muse’s path from clunky chatbot to App Store hit—via Nat Friedman, targeted hiring, and heavy training work—shows that distribution plus relentless iteration can still beat a rough v1. If you’re shipping assistants, budget for multiple post-launch rewrites and a dedicated product-owner, not a one-and-done model drop.
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