Instacart says AI-built carts beat its $115 average basket. Shipt shipped the same feature and called it relief from mental load.
THE SO WHAT
AI-built carts that push Instacart orders above its $115 average basket show how assistants can quietly become merchandising engines—Shipt’s softer “mental load” framing masks the same dynamic. If you run consumer commerce, design prompts, defaults, and paid placement rules now, before your AI assistant’s incentives diverge from customer trust.
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