Instagram is coming for your living room with episodic series and live TV on Samsung
THE SO WHAT
Instagram landing as a native TV app on Samsung — with episodic series, live streams, and phone-to-TV casting — turns Reels into a living-room format, not just a vertical phone feed. For creators and brands, this widens the canvas: plan content and ad creative that works at 55 inches and shared viewing, not just thumb-scrolls.
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