Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV (Katie Kilkenny/The Hollywood Reporter)
THE SO WHAT
Instagram leaning into horizontal, longer-form TV content and Samsung TV distribution means another full-funnel channel is maturing beyond short clips. Brands and creators should start testing episodic formats and repurposing YouTube/TV assets for Instagram TV while CPMs are still mispriced.
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