'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisions
THE SO WHAT
Marketers drowning in dashboards are rediscovering that more data without decision structure just elevates noise—“instinct as backup” only works if you’ve pre-defined what good looks like. The practical move is fewer, owned metrics and clearer kill/scale thresholds, not another attribution tool.
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