Internal memo: Amazon is replacing white-collar job titles at its Ring and Blink units with the designation "builder", and "builder leaders" for managers (Greg Bensinger/Reuters)
THE SO WHAT
Collapsing titles into “builder” is a cultural reset move—Amazon is telling hardware and services staff they’re now product P&L, not function. If you run a tech org, assume your ICs will be benchmarked on shipped impact, not role labels or tenure, and tune incentives accordingly.
READ THE SOURCE
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