iPhone 18 Pro comes with a smaller Dynamic Island; 18 Pro starts at $1,199 and the 18 Pro Max starts at $1,299, both costing $100 more than the 17 Pro lineup
THE SO WHAT
Apple is normalizing $1,200+ as the entry point for its flagship computing device—your premium user base is being conditioned to accept higher ASPs if they see real capability gains. If your product rides on iPhone attachment or trade-in cycles, model your demand and pricing against a consumer willing to stretch for “Pro” but more selective on everything else.
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