iPhone 18 Pro preorder deals: Get a free phone from AT&T, T-Mobile, Xfinity, and more
THE SO WHAT
Carriers offering up to $1,200 off iPhone 18 Pro is a reminder that the real battle is for lock‑in, not hardware margin. If you build on mobile, assume users are even more tethered to carrier bundles and lean into services that survive contract churn.
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