iPhone 18 Pro price report: Apple confirms price hikes
THE SO WHAT
Another $100 step-up on the Pro line tightens discretionary budgets around the phone—accessories, apps, and subscriptions will fight for a smaller leftover wallet. If you build on iOS, expect more pressure to prove recurring value and more churn from users consolidating spend into a few core services.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationApple’s Priciest iPhone Duo Hits $3,199, Setting Industry Record
A $3,199 iPhone Duo makes the flagship phone line a true luxury hardware tier, not a mass-market default. If your product depends on “everyone upgrades every year,” assume more stratification and longer replacement cycles at the high end.
Tech & InnovationThe iPhone Duo lacks Face ID, a telephoto camera, and the Action Button, but I still want it more than every Android foldable I've ever tested — here's why
Apple is betting that cohesion and ecosystem can outweigh missing spec-sheet features in its first foldable. If you’re competing on hardware, this is another reminder that integration and perceived reliability often beat feature completeness.
Tech & InnovationiPhone 18 Pro vs iPhone 17 Pro: 5 key differences between Apple's newest and previous best smartphones
Incremental hardware jumps between iPhone generations mean most users won’t feel forced to upgrade on specs alone. If your mobile strategy assumes rapid OS and hardware turnover, revisit support horizons and performance baselines.
Tech & InnovationFormer Apple CEO Sculley 'Excited' About iPhone Duo
Legacy Apple leadership publicly backing the iPhone Duo reinforces that foldables are now a core, not experimental, form factor. If your app or content assumes a single rigid screen, budget time to test dual-state and large-canvas experiences.