iPhone owners urged to sell current models ASAP to avoid 30% value drop: 'if you’ve got a Pro or Pro Max, waiting until after the launch can be particularly costly'
THE SO WHAT
A projected 30% resale hit around the iPhone 17 Pro/Pro Max launch underlines how tightly consumer hardware value is tied to launch cycles. If your product depends on high-end device penetration, model your user base against this churn — not just OS version share.
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