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Applied AI·June 7, 2026·1 min read

Is this the dawn of the Tokenpocalypse?

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AI infra is repricing ahead of IPO windows—token costs are becoming a de facto tax on every software margin structure that leans on foundation models. If you're building on third-party LLMs, you either pass this through in your pricing this quarter or start a serious ‘own model’ or ‘own cache’ program now.

Applied AI

Inside the early 2025 senior exec meeting where Apple admitted its AI failures; Tim Cook became intimately involved in Apple's AI roadmap around the same time (Mark Gurman/Bloomberg)

When a company at Apple’s scale convenes a top-secret meeting to admit AI failure and pull the CEO directly into roadmap, AI stops being a feature debate and becomes a core strategy reset. If your board hasn’t had its own version of that meeting yet, you’re probably still treating AI as incremental, not existential.