Is this the strangest Prime Day deal this year? Amazon will give you a $1,500 gift card if you buy a new car... via Amazon
THE SO WHAT
A $1,500 gift card to buy a car through Amazon is less about margin and more about rewiring how people shop for high-ticket items. If you sell through marketplaces, plan for cars-and-up categories to normalize online and for Amazon to demand deeper integration into your post-sale experience.
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