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Tech & Innovation·July 13, 2026·1 min read

It looks like Garmin is finally preparing its Google Fitbit Air-style screenless band, the Cirqa, for launch — but I hope it doesn't copy Google's approach to revamping its fitness app

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Garmin moving into Whoop‑style screenless bands is a bet that continuous data and coaching matter more than on‑wrist UI. If you build in health and fitness, the competitive frontier is shifting to analytics, habit loops, and app experience — the sensor is becoming the commodity.