‘It was so satisfying when I threw a rock through the screen’: the people sick of being spied on by their smart TV
THE SO WHAT
The backlash to smart TVs hoovering data and pushing invasive ads shows a ceiling for how much surveillance consumers will tolerate in the living room. If your product strategy leans on ‘free hardware, data-hungry software,’ assume rising opt-outs, regulatory scrutiny, and a premium niche for genuinely privacy-respecting devices.
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