‘It wasn't a decision made in a rush’: OnePlus explains why it’s just quit the US and Europe — and answers our 5 biggest questions about what it means
THE SO WHAT
A major Android OEM exiting US and Europe is another data point that premium smartphone markets are consolidating around a few brands with carrier and ecosystem leverage. If your product depends on Android hardware diversity in these regions, assume a shrinking test matrix and tighter platform control.
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