'It's a product that doesn't scream for attention, but captures it anyway': designer Carlo Borromeo on his new minimalist Smeg appliances — and why stripping away the color is the brand’s boldest design experiment yet
THE SO WHAT
Minimalist hardware that “doesn’t scream for attention” is a counter-move to the noisy, notification-heavy digital layer in homes. If you build connected devices, assume a growing segment wants calm, durable objects — not another glowing billboard for your app.
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